Updated: 1 April, 2026

ITS A WRAP AB (“Company”, “we”, “us”, or “our”), located at Svanholmsvägen 11C, 182 75 Stocksund, Sweden, is committed to protecting your privacy.

This Privacy Policy explains how we collect, use, disclose, and protect personal information when you use the Red Bla mobile application and related services (the “Service”).

By accessing or using the Service, you acknowledge that you have read and understood this Privacy Policy.

1. Definitions

Company means ITS A WRAP AB, Svanholmsvägen 11C, 182 75 Stocksund, Sweden.

Service means the Red Bla mobile app and related services.

Personal Data means information that identifies or can identify you.

Device means a phone, tablet, computer, or other device used to access the Service.

You means the individual or entity using the Service.

2. Information We Collect

We may collect information you provide directly to us, such as your email address, account details, messages, support requests, feedback, and any content you upload or submit through the Service.

We may also collect information automatically when you use the Service, including your IP address, device type, operating system, app version, language settings, time zone, approximate location where permission is granted, usage activity, crash data, and diagnostics.

We may use cookies, local identifiers, SDKs, and similar technologies where relevant for authentication, analytics, preferences, security, and performance.

3. How We Use Information

We use personal information to provide, operate, maintain, and improve Red Bla.

We use information to create and manage accounts, process subscriptions, and respond to support requests.

We also use information to monitor usage, performance, reliability, and security, detect fraud, abuse, and unauthorized activity, comply with legal obligations, and communicate with you about updates, service notices, and policy changes.

4. How We Share Information

We do not sell your personal information.

We may share information with service providers who help us operate the Service, such as hosting providers, analytics providers, communications tools, customer support providers, payment processors, and infrastructure providers.

We may also share information with billing and payment partners as needed to process subscriptions and payments.

We may disclose information to affiliates or in connection with a merger, acquisition, financing, or sale of business assets.

We may also disclose information where required by law, regulation, legal process, or where necessary to protect rights, safety, security, or the integrity of the Service.

5. Data Retention

We retain personal information only for as long as necessary for the purposes described in this Privacy Policy, including to provide the Service, meet legal obligations, resolve disputes, and enforce agreements.

If you request account deletion, we will delete or anonymize your information within a reasonable period, except where retention is required by law or necessary for legitimate business, fraud prevention, or security purposes.

6. Cookies and Similar Technologies

Red Bla may use cookies, local identifiers, SDKs, and similar technologies to support authentication, maintain sessions, remember preferences, measure usage, improve features, and protect the Service.

You can control some of these technologies through your device, browser, or operating system settings, although disabling them may affect the functionality of the Service.

7. Children’s Privacy

Red Bla is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13.

If we learn that we have collected personal information from a child under 13 without appropriate consent, we will delete that information.

8. Your Rights

Depending on where you live, you may have rights to access, correct, update, delete, restrict, object to, or export your personal information.

If you are in the European Economic Area, you may also have rights under the GDPR, including the right to lodge a complaint with a supervisory authority.

You may request deletion of your data at any time.

To exercise any privacy rights, contact us using the contact details below.

9. International Transfers

Your information may be processed in countries other than your own, including in countries where our service providers operate.

Where required by applicable law, we will use appropriate safeguards for international transfers of personal data.

10. Security

We use reasonable technical, administrative, and organizational safeguards to protect personal information against unauthorized access, disclosure, alteration, and destruction.

However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

11. Third-Party Services

The Service may contain links to or integrations with third-party sites, tools, maps, payment platforms, or services.

We are not responsible for the privacy practices, content, or policies of third parties, and your use of those services is governed by their own terms and privacy policies.

12. Data Safety

Red Bla may collect certain categories of data depending on how you use the Service and which permissions you choose to grant.

For example, we may collect approximate location data if you allow location access and if location-based features are used within the app.

We may collect messages, uploaded content, account details, and purchase-related information where necessary to operate the Service, provide subscriptions, and support core app functionality.

We may share limited information with service providers, such as hosting, analytics, infrastructure, communications, and payment partners, only as necessary to operate, secure, improve, and support the Service.

We do not sell personal information, and we do not share personal information with third parties for their own independent marketing purposes.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

If we make material changes, we will provide reasonable notice by updating the date above or by notifying you through the Service.

Your continued use of Red Bla after the updated Privacy Policy takes effect means you accept the revised version.

14. Governing Law

This Privacy Policy is governed by the laws of Sweden, without regard to conflict of laws principles.

Any disputes related to this Privacy Policy will be handled in accordance with applicable law and any mandatory consumer or privacy rights available to you.

15. Contact hi@redbla.app